Samhi Hotels – Reasonably priced hospitality asset with strong profitability growth trajectory
- Rohit Nag
- Jun 17
- 3 min read
Updated: Jun 20

Business Overview
Diversified asset base: 34 Hotels across various price points
Upper Upscale and Upscale hotels (5 hotels, 1086 rooms, 5 cities) e.g. Sheraton & Hyatt Regency
Upper midscale hotels (15 hotels, 2189 rooms, 10 cities) e.g. Tribute by Marriott, Courtyard by Marriott, Fairfield by Marriott
Mid scale assets (12 hotels, 1673 rooms, 8 cities) e.g. Holiday Inn Express
72% Revenue comes from room and 25% revenue comes from F&B
Why we invested in Samhi
Hospitality industry can be classified broadly as two types of players
Brand Owners e.g. Indian hotels, ITC Hotels, EIH, Lemon tree
Asset owners managing properties with brand tie-up - like Samhi, Ventive and Chalet
Diversified scaled up player, with limited dependence on 1 asset or 1 brand
Operates multiple global brands, across 10+ cities in different categories
Average residual tenure for contracts : 16.6 yrs
Average management fee as percentage of income from asset : 5.1%
Demonstrated strong growth in FY25
Revenue: 1150 Cr (+17.5%)
EBITDA (pre ESOP): 425 (+48%)
RoCE : 9.5%, RoE : 7.5%. As per analyst estimates, RoCE of stable assets is ~ 17 to 18 pc, whereas RoCE of ACIC & other portfolio is ~ 5% to 6%. As ACIC is stabilized, RoCE of firm is expected to improve
Increase in ReVPAR in FY25 : 20.6% (Strong demand in micro markets)
Addition in number of rooms (addition of 596 keys)
As of now, Samhi has 4948 room. The company is undergoing expansion plan to take this inventory to 5544 rooms
Stabilization of ACIC portfolio (expected to increase profitability from 846 rooms)
In Aug 2023, Samhi acquired portfolio of assets from ACIC.
Out of total inventory 846 (21%) rooms are acquired
This inventory is undergoing rebranding (331 room) and operational improvement process
Asset owners require consistent capital inflow to achieve asset addition (potential to add more rooms)
Samhi has recently raised Rs 753 Cr from GIC. 603 Cr will be used to reduce debt and 149 Cr will be used to expand
This has resulted in reduction in leverage and partner to support growth of Upscale and higher category hotels
Valuation
Expected to improve profitability & return ratio in near term
Samhi is trading at below 13x FY26 EV / EBITDA. This is at a significant discount to other hospitality assets which are trading at 18x to 20x FY26 EV / EBITDA
Upside expected to come from
Increase in absolute EBITDA
Rerating of stock once RoE improves
Technical View

Samhi went through a large drop. Almost 50 per from Feb 24 to April 25. If one sees the chart, it's a clear 3 legged Fall. Usually bears are in 3 legs and one can see that clearly here.
Now stock is in rising trend in 50 DMA and now close to 200 DMA

Moreover at the lows of 121, the price hit 200, 3 Bolling Band as well creating a deeply oversold position.
After that a sharp rally ensued and now price is close to all time highs. It's clear Samhi is in a new Uptrend. It will be confirmed when 40 WK MA decisively turns up. We are betting on that.
Disclaimer
This is not advice to buy stock. The information provided is for discussion and informational purposes only. Please consult a certified financial advisor before making any investment decisions.


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